About Me

For over 20 years I've sat at the intersection of marketing strategy and digital execution — the kind of role where understanding both the campaign and the code it runs on actually matters.

I've spent 16+ years owning the full digital presence of two large e-commerce operations: driving organic growth through SEO, running paid and remarketing campaigns, managing social and email marketing, and making sure the user experience converted. I didn't just contribute to those channels — I managed them end to end, which means I know where strategies break down and how to fix them fast.

What sets me apart is that I can also build what I strategize. I'm fluent in HTML and CSS, work across the Adobe Creative Suite, and have produced everything from campaign creative to video content — which means fewer handoffs, faster execution, and a team that stays unblocked.

I'm an early and responsible AI adopter, using it to sharpen strategy, accelerate content, and stay ahead of how the discipline is evolving.

Outside of work, I travel with my wife, cook obsessively, haunt art museums and concert venues, and share a home with two excellent cats named Otis and Lucy. I also play guitar — though the cats remain unimpressed.